How to launch a Facebook campaign using the PaySika virtual Visa card?


Do you want to promote your services, increase your sales, or drive traffic to your website? Facebook allows you to create targeted and effective advertising campaigns. Follow this step-by-step guide to get started.

1. Create a Business Manager Account


  • Go to: https://business.facebook.com/
  • Log in with your personal Facebook account
  • Create your Business Manager
  • Add your Facebook Page and set up an ad account

2. Add a Payment Method


Before launching a campaign, you must add a payment method. PaySika offers you a free virtual Visa card for your ad campaigns. yes, completely free 😋

Want one? It’s very simple: click this link https://link.paysika.co/Cartebancaire to download the app, then create and verify your account, and generate your free card.


Once that’s done, configure your payment method:

  • Go to Ads Manager
  • Click on Payment Settings
  • Choose Add Payment Method
  • Enter your PaySika card details
  • Make sure your card is active and sufficiently funded to avoid card blockage or deletion due to insufficient funds

3. Choose Your Campaign Objective


Facebook offers several campaign objectives depending on your goals:

  • Awareness
  • Traffic
  • Engagement
  • Sales / Conversions
  • And more

Select the objective that fits your needs.

4. Define Your Target Audience


Target precisely based on:

  • Location
  • Age range
  • Gender
  • Interests
  • Behaviors, etc.

Proper targeting = better campaign performance

5. Set Your Budget


  • Choose a daily or total budget
  • Set a campaign duration
  • Start with a small test budget (e.g., 2,000 to 5,000 FCFA/day)

6. Create Your Ad


  • Write a catchy ad copy
  • Add a high-quality image or video
  • Include a link to your website or product
  • Choose the right Call to Action (e.g., Learn More, Shop Now...)

7. Launch and Monitor Your Campaign


  • Review all your campaign settings
  • Click "Publish"
  • Track performance in Ads Manager
  • Analyze and optimize as needed

If you encounter any issues, feel free to reach out to us on social media (Facebook, Instagram, TikTok, X, YouTube) or through the app’s chat.


You may also be interested in: How to Boost a Post on Facebook

Updated on: 13/06/2025

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